Ralont Marketing Plan - 7298 Words

Marketing Plan: Ralont Pill Bottle by Pills R’ US Keller Graduate School of Management MM522: Marketing Management Bojlur Rahman Alex Garcia Donald Weston Taiwo Adenuga Executive Summary The Ralont Pill Bottle is dedicated to producing newly redesigned pharmaceutical medicine bottles that offer an â€Å"at a glance† view of â€Å"what medicine† belongs to â€Å"what person† in a medicine cabinet. This redesign came about after careful years of market research against the conventional â€Å"brown bottle† used for 90% of all medicine dispensed. We believe that our â€Å"color coordinated† bottles for Male Adults, Female Adults, Male Children and Female Children are exactly what the public has been asking for, thereby meeting market demand as well†¦show more content†¦Many of these individuals are all living longer thanks to advances in medical science as well as healthier living, and progression of preventative and combative medications. During any segment of television advertisements you can see a commercial for â€Å"ONE-A-DAY† the supplemental source for your daily vitamins and minerals for healthy living. That comm ercial will be followed by an advertisement for â€Å"VIAGRA† also to be taken once a day for men with erectile dysfunction which would be approximately 30 million men in the US. Finally you’ll see an advertisement for any one brand of the daily birth control pill being used by approximately 100 million women in the US. Given this above commercial break, we can see that there can be at least 3 or 4 types of daily pills in one household to be consumed on a daily basis, and especially, in a household mixed with Viagra, Aspirin, and Yasmin, you don’t want to take the wrong pill or the wrong dosage. This brings us to the Ralont Pill Bottle, where we say â€Å"Right Bottle, Right Person, Right Dosage†. As we go onto describe the bottle itself, we here at Pills R’ US have designed this product to offer the end-user a convenient, easy to recognize pill storage system that is advanced in its safety precautions and can prevent dosage errors in our daily pre ventative and combative medical needs. The team here at Ralont believes that the product will launch itself into the epicenter of prescription medication delivery; such that we can

The Lottery, By Shirley Jackson And An Adaptation Of ``...

â€Å"The Lottery† by Shirley Jackson and an adaptation of â€Å"The Metamorphosis† by Peter Kuper are valuable short stories that are worth a close evaluation of. A comparison and contrast of the theme alienation in both stories would lead to a more thorough understanding of the messages behind the texts. The purpose of this essay is to answer the question on â€Å"what insights do we gain into the course theme of alienation when we read both â€Å"The Lottery† and â€Å"The Metamorphosis† side by side?† Gregor Samsa in â€Å"The Metamorphosis† by Peter Kuper and the townspeople in â€Å"The Lottery† by Shirley Jackson are similar in that they both reveal a passive approach to alienation that ultimately leads to the growing of alienation; the alienation is different for Gregor and the townspeople in terms of how active they participate within their community determine their likelihood of being marginalized. Gregor’s minimal exp ression of his feelings towards his family alienates and marginalizes Gregor from his family. The townspeople’s active participation in the lottery, however, contributes to the severity of alienation within the town. These two stories attempt to tell us that alienation and the failure to take initiative to resist oppression are interconnected. This essay will compare Gregor Samsa and the townspeople’s passivity and also explore how taking on an active and inactive role in their story’s context would foster different types of alienation. In â€Å"The Metamorphosis† by Peter Kuper, Gregor

American History Study Guide Ch. 15-18 Free Essays

Chapter 15 Elizabeth Cady Stanton: One of the most prominent leaders of the 19th century and leading figure of the early woman’s body; social activist/abolitionist Opposed the 14th and 15th amendment because it did nothing to enfranchise women Leader of the National Suffrage Association Crop-lien/Sharecropping: Growing of cotton and pledge a part of the crop as collateral Sharecropping: initially arose as a compromise between blacks’ desire for land and planters’ demand for labor discipline System allowed each black family to rent a part of a plantation with the crop divided between worker and owner at the end of the year Guaranteed the planters a stable resident labor force Black Codes: Laws passed by the new southern governments that attempted to regulate the lives of the former slaves Granted blacks certain rights: legalized marriage, ownership of property, and limited access to courts Denied them rights to testify against whites, serve on juries or in state militias, or to vote Declared that those who failed to sign yearly labor contracts could be arrested and hired out to white landowners Thaddeus Stevens: Radical who represented Pennsylvania in the House of Representatives Wanted to confiscate the land of disloyal planters and divide it among former slaves and northern migrants to the South; plan proved to be too radical Hiram Revels: Mississippi representative for the U. S. Senate during Reconstruction Served as chaplain in the wartime Union army and became the first black senator in American history Enforcement Acts of 1870-1871: Outlawed terrorist societies and allowed the president to use the army against them Continued the expansion of national authority during Reconstruction. We will write a custom essay sample on American History Study Guide Ch. 15-18 or any similar topic only for you Order Now Defined crimes that aimed to deprive citizens of the civil and political rights as federal offenses rather than violations of state law Klan eventually went out of existence U. S. v Cruikshank overthrew the Enforcement Acts U. S. v Cruikshank: Ruled that the due process and equal protection clauses applied only to state action and not to actions of individuals Case that gutted the Enforcement Acts by throwing out convictions of some of those responsible for the Colfax Massacre of 1873 Election of 1876/Bargain of 1877: Republican nominee: Rutherford B. Hayes Democratic nominee: Samuel J. Tilden Election so close that whoever captured SC, FL, or LA would win Bargain: Congress appointed a 15-member electoral commission Members decided Hayes carried the disputed southern states, and therefore, won Reconstruction Act of 1867: Temporarily divided the South into 5 military districts and called for the creation of new state governments, with black men given the right to vote Passed by Congress over Johnson’s veto Chapter 16 Railroad Strike of 1877: ka Great Railroad Strike: first national labor walkout When workers protested a pay cut that paralyzed rail traffic, militia units tried to force them back to work The strike revealed a strong sense of solidarity among workers and close ties b/w the Republican party and the new class of industrialists Aftermath: government constructed armories to ensure troops would be in hand in the event of labor difficulties Henry George, Progress and Poverty: Influen tial writer on social issues during the Gilded Age He identified the monopolization of land as the cause of social inequality Progress and Poverty: offered a critique of the expansion of poverty amid material abundance Book proposing more optimistic remedies for the unequal distribution of health His solution: â€Å"single tax†which would replace other taxes with a levy on increases in the value of real estate; it would be so high that it would prevent speculation in both urban and rural land George rejected the traditional equation of liberty with ownership of land; saw government as a â€Å"repressive power† Sherman Ant-Trust Act: Banned combinations and practices that restrained free trade; impossible to enforce Helped to establish the precedent that the national government could regulate the economy to promoted the public good Lochner v New York/Liberty of Contract Ideal: Supreme court voided a state law establishing ten hours per day or sixty per week as the maximum hours for bakers Battle at Wounded Knee: Soldiers opened fire on Ghost Dancers encamped near Wounded Knee Creek, killing b/w 150 and 200 Indians Marked the end of four centuries of armed conflict b/w the continent’s native population and European settlers and their descendants Andrew Carnegie: Established a â€Å"vertically integrated† steel company – one that controlled every phase of the business from raw materials to transportation, manufacturing, and distribution. Dominated steel industry Knights of Labor: First group to try to organize unskilled workers as skilled, women alongside men, and blacks as well as whites Wanted to end the use of public and private police forces and court injunctions against strikes and labor organizations Thomas A. Edison: Era’s greatest inventor; Invented the phonograph, light bulb, motion picture, and a system for generating and distributing electric power Opened first electric generating station U. S. Steel Company: Founded in 1901; maintained labor policies held by Andrew Carnegie – lower wages and opposition to unionization Chapter 17 Omaha Platform, 1892: Party program adopted at the formative convention of the Populist Party Represents the merger of the agrarian concerns of the Farmers’ Alliance with the free-currency monetarism of the Greenback Party while explicitly endorsing the goals of the largely urban Knights of Labor. Tom Watson: Georgia’s leading Populist who worked the hardest to forge a black-white alliance Made vicious speeches whipping up prejudice against blacks, Jews, and Catholics Kansas Exodus: Some blacks sought a way out through emigration from the South 40, 000 to 60, 000 African Americans migrated to Kansas seeking political equality, freedom from violence, access to education, and economic opportunity Exodus derived from biblical account of Jews escaping slavery in Egypt Ida B. Wells: Nation’s leading antilynching crusader; insisted that given the conditions of southern blacks, the US had no right to call itself the â€Å"land of the free† â€Å"New Immigrants†: 3. 5 million newcomers seeking jobs in the industrial centers of the North and Midwest Described by native-born Americans as members of distinct â€Å"races†, whose lower level of civilization explained everything from their willingness to work for substandard wages to their supposed inborn tendency toward criminal behavior â€Å"Business Unionism†: Women’s Christian Temperance Union: Largest female organization; comprehensive program of economic and political reform including the right to vote â€Å"must abandon the idea that weakness and dependence were their nature and join assertively in movements to change society† Frances Willard: President Election of 1896: Republicans met the silverite challenge insisting that gold was the only â€Å"honest† currency Republican nominee: William McKinley Sometimes called the first modern presidential campaign because of the amount of money spent Democrats and Populists supported: William Jennings Bryan McKinley was the winner Platt Amendment: Drafted by Senator Platt of Connecticut Authorized the US to intervene militarily whenever it saw fit; US also acquired a permanent lease on naval stations in Cuba Had to be approved before Cuba could recognize their independence Chapter 18 Muckraking: The use of journalistic skills to expose the underside of American life; Theodore Roosevelt came up with the term New Immigration: Began around 1890 and reached its peak during the Progressive Era People came from southern and eastern Europe; 13 million came to the US, the majority from Italy, Russia, and the Austro-Hungarian empire Fordism: Concentration on standardizing output and lowering prices Moving assembly line: car frames brought to workers on a continuously moving conveyor belt Fordism: economic system based on mass production and mass consumption Lawrence, Mass. , strike of 1912: When the state legislature enacted a 54 hour workweek, employers reduced the weekly take home pay of those who had been laboring longer hours Workers spontaneously went on strike and called IWW for assistance Children strikers left the city, and city officials ordered that no more children could leave Lawrence Samuel â€Å"Golden Rule†Jones: Gilded Age mayors who pioneered urban Progressivism Instituted 8 hour day and paid vacations at his factory that produced oil drilling equipment Founded night schools and free kindergartens, built new parks, and supported right of workers to unionize Jane Addams: Era’s most prominent female reformer Believed woman’s life should be governed by the â€Å"family claim† – the obligation to devote herself to parents, husband, and children Founder of the Hull House in 1889 – settlement house devoted to improving the lives of the immigrant poor John Muir: Organized the Sierra Club to help preserve forests from uncontrolled logging by timber companies and other intrusions of civilization Federal Trade Commission: Second expansion of national power in 1914 Established to investigate and prohibit â€Å"unfair†business activities such as price-fixing and monopolistic practices Welcomed by many business leaders as a means of restoring order to the economic marketplace and warding off more radical measure for curbing corporate power How to cite American History Study Guide Ch. 15-18, Essay examples

Purpose Of Life Essay Example For Students

Purpose Of Life Essay Outline1 Purpose of life essay example 12 Purpose of life essay example 23 Purpose of life essay example 34 Purpose of life essay example 4 Purpose of life essay example 1 We can say about some people that he or she is purposeful; he or she will certainly achieve his goal. But how does it happen that some people have a goal, while others live more like a meaningless existence? The purpose of life  and the destiny of man is a philosophical question, and this question  is a difficult one. Many great sages were looking for answers to it, and each had his view of this question. Lets try and figure out what is the role of the goal in human life, and what are the main goals and values. The main goal of human life: what is it? First, lets see what the goal is. At its core is a desire or motive. The goal may be conscious or unconscious. For example, the desire to travel to distant countries is a goal fully realized. However, at the moment of danger, we can instinctively strive to do something to avoid this danger. Such a goal is unconscious. Speaking about the purpose of life, we will mean the first option, that is, only those motives that we are aware of. The main purposes of life  are an aggregate, which in the end should lead to the realization of the main goal. In other words, any of our goals are small sub-goals. Purpose of life essay example 2 To find the purpose of life, there is a special algorithm: Remember any of your current goal, which you are pursuing at the moment of your life and is considered extremely important. Find the motive that â€Å"gave birth† to this current goal. The answer to the question is why this goal you have appeared. If you could find the motive that precedes the birth of this goal, then, again go to point 2 and in the same way, check the motive itself. If your motive has no sub-goal, then it is the main goal in your life. We are actually the worst kind of all animals. We kill for joy, we kill each other in the name of God. We hate, we envy, we etc etc ..Anyway that is another story. Now that we are at the same level with all other animals I can start to explain the purpose of life .There are three phases in the life of any living species. First survival, second have children and third taking care of the children until they can take care of themselves. Then the children can do the same as their parents did. That is the whole purpose of life CONSERVATION OF THE SPECIES. And the process goes on and on.